I wrote a piece today for online tech business + culture site FACTOR DAILY, where I look at the emerging content platforms for the next 200m Indians, such as ShareChat, Bigo etc., and explore a range of topics: the vernacular audience discount, why Xiaomi invested in sharechat and how these new content platforms will monetize their audiences. The article link is below. Would love to hear your thoughts.

https://factordaily.com/vernacular-apps-the-english-premium-and-monetising-the-next-200-mn/